Released on: May 6, 2008, 11:39 pm

Press Release Author: Anne Thomas

Industry: Electronics

Press Release Summary: The 2008 season marks the first full-season of the IndyCar
Series being presented in HD. Further, IndyCar Series broadcasts will feature
onboard cameras able to pan 360 degrees utilizing HD technology, a motorsports
first.


Press Release Body: May 07, 2008 -- DIRECTV, the nation\'s leading satellite
television provider, adds another notch in its HD belt as the Premiere Official
Sponsor of the IndyCar Series. Beginning with the April 6 Honda Indy Grand Prix of
St. Petersburg all IndyCar Series events will be carried in DIRECTV HD, delivering
unprecedented detail and realism to a sport already defined by speed, history and
pulse-quickening close finishes.

As the Premier Official Sponsor for the IndyCar Series, DIRECTV will be recognized
in the series logo to reinforce that each respective race event is carried \"in
DIRECTV HD\". DIRECTV will also receive extensive branding placements throughout each
IndyCar Series race, including in-car camera mounts, placement on all driver
uniforms and cars, and branding throughout pit road. The Fan Zone at each track will
also feature DIRECTV co-branded interactive kiosks where race fans can learn about
the racing history, components of each car, and get updated stats on each driver and
race.

Furthermore, the multi-year sponsorship gives DIRECTV a large presence on the
IndyCar website (www.indycar.com) including, branding on the IndyCar Race Control
feature, the daily poll, and IndyCar Fantasy Racing.

\"The addition of DIRECTV and their superb HD programming is great news for the
IndyCar Series and our intensely loyal fans,\" said Terry Angstadt, president of the
Indy Racing League\'s commercial division. \"DIRECTV is an excellent and very
significant addition to our sport as they share many of our brand attributes
including speed, technology and innovation. They are precisely the caliber of
corporation being attracted to our series in increasingly growing numbers.\"

The 2008 season marks the first full-season of the IndyCar Series being presented in
HD. Further, IndyCar Series broadcasts will feature onboard cameras able to pan 360
degrees utilizing HD technology, a motorsports first.

\"No one can come close to DIRECTV in terms of the depth of sports and HD programming
we offer our customers, and the IndyCar Series is a fantastic addition to our
portfolio\" said Jon Gieselman, DIRECTV\'s senior vice president of advertising and
PR. \"We are honored to be part of the rebirth of this sport and helping to bring a
now unified IndyCar series to fans everywhere.\"

The 2008 season marks the 13th year that the IndyCar Series will be telecast on ABC,
ESPN or ESPN2.

In addition to its league sponsorship, DIRECTV has also become an IndyCar Series
team sponsor. Vision Racing will prominently fly the DIRECTV logo throughout the
2008 season.

Indiana-based Just Marketing International, which provides activation support for
DIRECTV in other sports, in addition to brokering the IndyCar sponsorship, will
oversee its activation.
To order call:
1-800-852-9013
Promotional code: DTV4965
Press release distributed by PressReleasePoint(http://www.pressreleasepoint.com/)

Cantact:

Anne Thomas
Directv
Boston, Massachusetts
1-800-852-9013
directtv@gmx.com
http://www.www.indycar.com


Web Site: http://www.www.indycar.com

Contact Details: Directv
Boston, Massachusetts
1-800-852-9013